Ephemera is a synaesthetic installation with perfumes inspired by genres and sounds of electronic music, launched at Unsound festival in New York in April of this year, with the second phase launching at the National Museum in Krakow in October, followed by an installation at Tromsø Contemporary Art Museum in Norway as part of Insomnia Festival.
Perfumer Geza Schoen, known for Escentric Molecules and the Ormonde Jayne line amongst many other perfumes, has created three fragrances inspired by music, entitled Noise (music by Ben Frost), Drone (music by Tim Hecker) and Bass (music by Kode9). Translation of cross modal concepts into scent immediately piques my interest, as I’m constantly advising people to tune into their other senses in order to learn how to describe scent.
Ephemera have suggested that further installations will take place: hopefully London is on the agenda. Fragrance reviews will follow, but in the meantime, below is a clip of Noise, with visuals created by Marcel Weber.
You can find out more about Ephemera on their website.