If you’ve been reading reviews of Papillon Perfumery’s first trio of fragrances (I’ll be reviewing my personal favourite, Angelique, soon here), you’ll have noticed that the way perfumer Liz Moores has gone about launching her brand is with a brilliant utilisation of new media, an area that most brands still struggle to comprehend.
Originally launched by Prescriptives in the mid-80s, it didn’t fit in with the power-house ‘scents with shoulderpads’ of the time – instead, it arrived about 10 years too early for the fresh trend of the 90s.
Comme des Garcons has a number of scent collaborations under its belt: ranging from Daphne Guinness, Monocle Magazine, artek, Undercover, the recent Serpentine Galleries launch and soon Pharell’s “Girl”.
Atelier Cologne have dedicated themselves to producing fresh, long lasting fragrances since their launch in 2010, and introduced a new concentration in the ‘Cologne Absolue’ – equivalent in dilution to Eau de Parfum.
A new release from Frédéric Malle is guaranteed to create a stir, beauty writers and editors love his Editions de Parfums as much as discerning perfume lovers around the world.