Alexander McQueen Tease New Perfume Through Social Media

Alexander McQueen teased the launch of the brand’s new perfume through a series of posts across social media yesterday. A banner image, as well as gorgeous visual campaign, herald the forthcoming McQueen Parfum, described as The Signature Scent for Women alongside the hashtag #BLOOMATNIGHT. The name of the fragrance appears to be simply: McQueen Parfum. […]

Lenor Japan – Septimus Piesse’s Perfumery Organ

Those of you that haven’t read Septimus Piesse’s seminal 150 year old text, The Art of Perfumery, should pick up a copy and absorb it. Piesse was a British perfumer far ahead of his time. He wrote that “scents, like sounds, appear to influence the olfactory nerve in certain definite degrees.” – an idea that […]

Marc Jacobs Daisy Popup Tweet Shop – Trade Social Currency for Perfume

Earlier this year, in New York Fashion Week, Marc Jacobs launched a Popup store in which you could exchange tweets for Marc Jacobs Daisy goodies. Last week they brought the concept to London’s Covent Garden. It’s very simple: share a tweet with #MJDaisyChain hashtag, and you collect a free deluxe sample of one of the […]

Gorilla Perfume Gallery: Death, Decay and Renewal

Gorilla Perfume is bathtime favourite Lush’s fragrance arm. Every new collection is matched with an exhibition scented with the perfumes in the range. Last year’s Gorilla Perfume Gallery in Shoreditch also had a re-focus on the original Gorilla Perfume collection. This year the gallery popped up in the basement of Phonica Records on Poland Street.

An Accomplished Trio – Papillon Perfumery’s ‘New Media’ Launch

If you’ve been reading reviews of Papillon Perfumery’s first trio of fragrances (I’ll be reviewing my personal favourite, Angelique, soon here), you’ll have noticed that the way perfumer Liz Moores has gone about launching her brand is with a brilliant utilisation of new media, an area that most brands still struggle to comprehend.