An Accomplished Trio – Papillon Perfumery’s ‘New Media’ Launch

If you’ve been reading reviews of Papillon Perfumery’s first trio of fragrances (I’ll be reviewing my personal favourite, Angelique, soon here), you’ll have noticed that the way perfumer Liz Moores has gone about launching her brand is with a brilliant utilisation of new media, an area that most brands still struggle to comprehend.

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As Modern As Today: Calyx – Clinique

Originally launched by Prescriptives in the mid-80s, it didn’t fit in with the power-house ‘scents with shoulderpads’ of the time – instead, it arrived about 10 years too early for the fresh trend of the 90s.

calyx by clinique sophia grojsman prescriptives
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Familiar/Strange: Wisteria Hysteria – Comme des Garcons x Stephen Jones

Comme des Garcons has a number of scent collaborations under its belt: ranging from Daphne Guinness, Monocle Magazine, artek, Undercover, the recent Serpentine Galleries launch and soon Pharell’s “Girl”.

wisteria hysteria comme des garcons stephen jones nathalie feisthauer
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French 75: Cédrat Enivrant – Atelier Cologne

Atelier Cologne have dedicated themselves to producing fresh, long lasting fragrances since their launch in 2010, and introduced a new concentration in the ‘Cologne Absolue’ – equivalent in dilution to Eau de Parfum.

cedrat enivrant cedrat enivrant ralf schwieger atelier cologne
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Summer Perfection: Eau de Magnolia – Editions de Parfums Frédéric Malle

A new release from Frédéric Malle is guaranteed to create a stir, beauty writers and editors love his Editions de Parfums as much as discerning perfume lovers around the world.

Eau de Magnolia - Carlos Benaim for Editions de Parfums Frederic Malle
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