Alexander McQueen teased the launch of the brand’s new perfume through a series of posts across social media yesterday. A banner image, as well as gorgeous visual campaign, herald the forthcoming McQueen Parfum, described as The Signature Scent for Women alongside the hashtag #BLOOMATNIGHT.
The name of the fragrance appears to be simply: McQueen Parfum. Details are scant, yet a 15-second video, as well as some stunning visuals, suggest that the perfume will be a white floral bouquet, with jasmine sambac, tuberose and ylang-ylang featuring amongst the notes.
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Those of you that haven’t read Septimus Piesse’s seminal 150 year old text, The Art of Perfumery, should pick up a copy and absorb it. Piesse was a British perfumer far ahead of his time. He wrote that “scents, like sounds, appear to influence the olfactory nerve in certain definite degrees.” – an idea that I explored back in the first issue of ODOU.
Lenor in Japan took his concept of scents on a scale, and the concept of a perfumery organ, one step further – creating a literal Perfumery Organ, an instrument that plays both sound and smells.