Ephemera by Unsound

Ephemera is a synaesthetic installation with perfumes inspired by genres and sounds of electronic music, launched at Unsound festival in New York in April of this year, with the second phase launching at the National Museum in Krakow in October, followed by an installation at Tromsø Contemporary Art Museum in Norway as part of Insomnia Festival.


Perfumer Geza Schoen, known for Escentric Molecules and the Ormonde Jayne line amongst many other perfumes, has created three fragrances inspired by music, entitled Noise (music by Ben Frost), Drone (music by Tim Hecker) and Bass (music by Kode9). Translation of cross modal concepts into scent immediately piques my interest, as I’m constantly advising people to tune into their other senses in order to learn how to describe scent.

Ephemera have suggested that further installations will take place: hopefully London is on the agenda. Fragrance reviews will follow, but in the meantime, below is a clip of Noise, with visuals created by Marcel Weber.

You can find out more about Ephemera on their website.

A Trip to the Osmothèque

On a chilly and grey November morning, I headed off to Versailles from St Pancras with a group of over 20 other perfume lovers.

After a highly eventful morning (I lost my phone in the cab that I took to the station, and managed to get in touch with the driver to arrange with him to drop it off at our Covent Garden boutique) and a lunch that can only be described as ‘challenging’ (anyone that attended will attest to caramel chicken being the most bizarre thing they’ve ever eaten), we got onto our minibus to take us to the ISIPCA campus in Versailles, the home of the Osmothèque.
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Wonder Resin: Wonderoud – Comme des Garcons

Comme des Garcons are well known for their explorations of woody and resinous notes: their Incense Series and 2Man are fantastic examples of what can be done with incense resins and woods. Wonderoud is the latest launch by the brand in wide distribution, flankering (and amplifying the oud note in) 2010’s “woods gone mad” Wonderwood.


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Marc Jacobs Daisy Popup Tweet Shop – Trade Social Currency for Perfume

Earlier this year, in New York Fashion Week, Marc Jacobs launched a Popup store in which you could exchange tweets for Marc Jacobs Daisy goodies. Last week they brought the concept to London’s Covent Garden.


It’s very simple: share a tweet with #MJDaisyChain hashtag, and you collect a free deluxe sample of one of the Daisy family of fragrances.

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The Greatest Hits of @FragrantReviews

Four years ago today, my scented partner in crime Thomas (aka The Candy Perfume Boy) and I started @FragrantReviews. The concept is simple: fit a descriptive review into 140 characters, with a star rating. In the time since, we’ve amassed over 700 reviews, 3000+ followers, and better still: we have both been able to improve as writers – both of us being nominated for Jasmine Awards, with Thomas winning one earlier this year! Sadly, there’s not yet a category for best Twitter soundbite.

fragrantreviewsWe’ve decided to celebrate our fourth birthday in our normal pithy style, picking out our favourite 140 character reviews from the last 4 years.

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Gorilla Perfume Gallery: Death, Decay and Renewal

Gorilla Perfume is bathtime favourite Lush’s fragrance arm. Every new collection is matched with an exhibition scented with the perfumes in the range. Last year’s Gorilla Perfume Gallery in Shoreditch also had a re-focus on the original Gorilla Perfume collection. This year the gallery popped up in the basement of Phonica Records on Poland Street.


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Smoke & Mirrors: Vetiver Veritas – Heeley Parfums

Heeley’s latest launch, Vetiver Veritas, is the first in a collection of entirely botanical fragrances. I am not normally a proponent of natural fragrances – I tend to find them unremarkable and flat, but the fact that Heeley has decided to move in this direction following his wonderful Extraits had me very intrigued.

Vetiver Veritas
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Pretty Patchouli: Fashion Decree – Atkinsons 1799

Atkinsons was originally founded in 1799 by James Atkinson – a perfumer and soapmaker – and was revived last year by an Italian investor with the assistance of John Bailey, Mr Perfume himself, who assisted in the restoration of the archives for the brand.


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New Article – Perfume Society’s The Scented Letter

If you’re not a member of the Perfume Society – founded by two passionate scent lovers: Jo Fairley and Lorna McKay – then you’ll be missing out on tonnes of fun scent events and their fabulous newsletter: The Scented Letter.


The Scented Letter features every important new launch, as well as some wonderful pieces from bloggers, journalists and people involved in perfumery or scent. In the new (second) edition, I share my Proustian Madeleine Moment in ‘It Takes Me Right Back’.