Good copy should communicate your message and tell your stories as clearly and concisely as possible.
As a web-native (blogging professionally and, ahem, unprofessionally for over 15 years), I understand the power of words on the internet. But I also understand the importance of telling stories across platforms and mediums.
WHAT CAN I DO FOR YOU?
- Storytelling – clarifying the story behind your brand and product.
- Short-form copy – succinct messaging for web, social, packaging, ads, etc.
- Long-form copy – websites, training, product descriptions, instructions, brochures.
- Tone of Voice – turning your brand into a fully formed character.
I prefer to work on a project basis, and specialise in short-form.