Creating a fragrance that will compete in the marketplace, but is novel and exciting, is an increasingly difficult challenge when there are 1000s of new product launches every year.
I am uniquely positioned in the fragrance industry, having worked in fragrance retail, marketing, copywriting, training and development in the commercial and niche sectors of the business, with perfume, home fragrance or bath & body.
HOW CAN I HELP YOU?
- Comparative analysis – an overview of the landscape for your target audience.
- Development – creative suggestions for your perfumers block, and identifying structural issues.
- Translation – turning your concepts into perfumery language.